FT Admin - Digital Media Strategist
Job no: 492585
Work status: Regular/Continuing
Location: LCC Downtown Campus
Work type: Full Time
View Position Description
Title: FT Admin - Digital Media Strategist
This posting is open until filled
The date after which applications are not guaranteed review is: 1/31/2022
Hours Per Week: 40 Hours
Compensation Type: Annual Salary
New Hire Starting Pay: $53,815 - $59,619
Employee Classification: FT Admin-Union
Level: FT Administrative-3
Division: Sr VP Business Operations Div - 12450
Department: Public Relations - 13100
Campus Location: LCC Downtown Campus
Position Type: Regular/Continuing
Bargaining Unit: AFT
To view the applicable labor contract, visit the Labor Relations web site.
This position oversees the operational planning, establishment, execution and evaluation of ongoing and sustainable digital and social media communications, producing relevant content on various social platforms towards targeted audiences. Oversees and provides guidance to LCC stakeholders contributing to content production. Ensures all online venues are updated and maintained consistently to ensure a positive online presence. Educates and trains LCC community on proper use of social media and online communications. Identifies Best Practices and serves as the subject matter expert on digital media and online content management. Must demonstrate a commitment to the diversity of a multi-cultural population, as well as work effectively in a team-based environment, seeking continuous improvement and adherence to the community college philosophy.
Bachelor’s Degree in Marketing, Advertising, Journalism or related field; OR Associate Degree in Marketing, Advertising, Journalism or related field and three years of progressive experience with at least one year being professional experience; OR three years of progressive professional experience in marketing.
Excellent written and verbal communication skills.
Demonstrated execution of marketing strategies on social media platforms.
Demonstrated experience executing digital marketing strategies – behavioral, geo-targeting, SEO, etc.
Demonstrated experience with content marketing.
Experience working with AP Style.
Demonstrated experience in digital media strategy.
Progressive experience in Marketing, Advertising, Journalism or a related field; Three years professional experience.
Demonstrated experience planning, implementing, and measuring effective digital media campaigns.
Lansing Community College is an equal opportunity, educational institution/employer.
Advertised: Eastern Standard Time
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