FT Admin - Marketing Coordinator
Job no: 492557
Work type: Regular/Continuing
Location: LCC Downtown Campus
View Position Description
Title: FT Admin - Marketing Coordinator
Posting Closes at 11:55 PM on: 10/1/2021
Hours Per Week: 40 Hours
Compensation Type: Annual Salary
New Hire Starting Pay: $53,815 - $59,619
Employee Classification: FT Admin-Union
Level: FT Administrative-3
Division: Sr VP Business Operations Div - 12450
Department: Collegewide Marketing - 13200
Campus Location: LCC Downtown Campus
Position Type: Regular/Continuing
Bargaining Unit: AFT
To view the applicable labor contract, visit the Labor Relations web site.
This role is responsible for planning, managing, executing, and evaluating all integrated marketing plans for the Marketing Department under the scope of established Brand Standards with a focus on support of institutional vision and goals. Extensive collaboration with various stakeholders throughout the college is required to accomplish regular tasks. Primary duties include providing marketing strategy and support for recruitment, retention, and all institutional enrollment management needs; marketing strategy and support for all development needs; assist with content creation for all marketing initiatives across various mediums; responsibility to maximize marketing effectiveness and efficiency through continuous research and analytics; and other duties as assigned by the Director of Marketing.
Bachelor’s Degree in Marketing, Advertising, Journalism or related field; OR Associate Degree in Marketing, Advertising, Journalism or related field and three years of progressive experience with at least one year being professional experience; OR three years of progressive professional experience in Marketing or related field.
Excellent written and verbal communication skills.
Demonstrated execution of marketing strategies through social media.
Demonstrated experience executing digital marketing strategies – behavioral, geo-targeting, SEO, etc.
Demonstrated experience with content marketing.
Experience working with AP Style.
Three years of progressive experience in Marketing, Advertising, Journalism or a related field.
Demonstrated experience executing a successful marketing plan; experience formulating and executing marketing plan.
Lansing Community College is an equal opportunity, educational institution/employer.
Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time
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